The Viking Boat Co. (formerly Plane Sailing for Heroes) is a C.I.C. situated in the heart of Darlington. Our purpose is to help ex-military personnel develop mental resilience and coping strategies to counter the effects of PTSD, anxiety, stress, loneliness, and isolation sustained due to military service.


Bob and Martin at ‘Plane Sailing for Heroes’ came to us with nothing but a workshop and a Facebook group. The Viking Boat Co. wanted the works and first on the list was establishing an online presence – somewhere anyone could visit to learn everything they need to know about the place, get in touch and even donate!

Social Media

Now that they had a website to direct everyone to, we could get their name out to the world. We sorted them out with a Google My Business profile for prospects to find them and leave reviews. We recommended they add a Facebook page to their arsenal for updates and promotional purposes, and the group will be better used as a community space for the veterans.


We started with a total re-brand, changing their name to The Viking Boat Co. alongside a brand new logo and establishing a solid colour scheme and fonts that echo old shipyards found in Liverpool and Gloucester.


After the logo was finalised, it was time to get it out there! We designed, printed and shipped 1000 business cards along with a 6½ foot roller banner for them to proudly display at events.

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