Smoke & Mirrors BBQ & Bar were the new kids on the block back in April 2022, offering a constantly rotating menu of authentic, high-quality, low and slow-smoked meats and exotic cocktails in the heart of Middlesbrough. If you are sick of The 3 P’s (pizza, pasta and parmos), Smoke & Mirrors BBQ & Bar has you covered.

Richard and Kris came to us for ‘the works’. They knew they had something special and wanted to share it with as many people as possible. They also wanted a system that worked from the word “go”.

Smoke & Mirrors shopfront on Linthorpe Road in Middlesbrough

Smoke & Mirrors Homepage


First on the list was a website that firmly establishes its online presence and shows its unique offerings and personality. Built on WordPress and hosted on one of our super-fast servers, you can be on their website and making bookings, checking out their opening hours and perusing their menus in under 3 seconds.


After the success of the website, they trusted us with a total rebrand. We sorted them out with a new logo that better represents the rustic aesthetic and personality of the venue; this came in tandem with a new colour scheme and fonts to stick to. Check out the full brand guideline document we made for them here.


Since the bar looked the part, the tables had to be just as exciting. We designed a new batch of menus that ooze personality, fully embracing the new brand and doing justice to their incredible food and cocktails. We also designed them to be cost-effective, allowing them to print the menus from a standard printer on brown A4 paper.

Social Media

We hooked them up with a Facebook Page, Business Instagram Account, and Google My Business to keep their customers and prospects up-to-date.

Fast forward to today and Smoke & Mirrors’ Google My Business profile gets over 10,000 views monthly! They continue to grow, perfecting their art and the 5-star reviews continue to pour in. Their hospitality skills were never an issue and now they’re getting the recognition they deserve!

Reserved sign at a table in a restaurant

Booking System

Once that was up and running, they wanted an online booking system, making it super-easy to reserve a table even when they’re closed! We chose resOS and linked it directly to the website.

ePOS System

Now that they have a steady flow of customers through the door, they wanted a state-of-the-art ePOS system that wasn’t a chunky, plastic eyesore on the bar. They bought a ‘Square Register’ to make payments easy and keep track of revenue, stock and what’s popular. We set it up, added everything from their menu and provided training on how to use it. They also know that if they have any problems in the future, COBA Creative is only a phone call/WhatsApp message away to provide support free of charge.

Square Register on the bar at front-of-house

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